The American dream - Video overview
Let us and our host, Brandon Johnson (Actor / Host) give you a sense of the focus of this film and the production tour designed to capture stories from all across this nation.
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Distinctive. Personal. Relatable.
& Ed Begley, Jr.
Tell us Your American dream
We need to know the stories that need to be told. Please go to our Facebook Casting page and tell us...or show us your #YourAmericanDream.
8 WEEKS - 20+ CITIES AND COUNTLESS AMERICAN DREAMS
The American Dream will be a feature length documentary and a one hour, television special produced through a continuous, eight-week, cross-country production schedule. We will travel across this nation to various cities via motor coach and a mobile studio to capture long-form, produced stories and hundreds of stand-up commentary designed to explore and showcase a collection of perspectives and stories ranging from profoundly personal and thought provoking to potentially controversial and enormously patriotic. Each story we tell will be introduced and punctuated with a captivating montage of numerous people from all walks of life describing their collective views culminating to the penetrating insight into what may well be the lasting legacy of our time that defines the axiom, “Living The American Dream”.
A Message From: Kevin Harrington
Kevin Harrington is the inventor of the infomercial, an original "Shark" on the hit ABC series Shark Tank, and Pioneer of the "As Seen On TV" Industry. He has launched over 500 products resulting in more than $5 Billion in sales worldwide.
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Diversity. Inclusion. Immigration. Opportunity.
Income Inequality. Political. Emotional. Opinion.
“It’s called the American Dream because you
have to be asleep to believe it.” – George Carlin
"I am the American Dream.
I am the epitome of what the American Dream basically said.
It said, you could come from anywhere and be anything
you want in this country. That’s exactly what I’ve done.”
– Whoopi Goldberg.
20+ CITIES – CROSS COUNTRY TOUR – PRINCIPAL PHOTOGRAPHY
The American Dream, is not just in the substance of the topic or the style of the approach but more specifically in the diversity of the perspectives captured. Therefore, it was concluded that the entire principal photography for this project would be shot in various locations across the United States. During a continuous, eight-week schedule the production will travel across this nation to various cities via motor coach and a mobile studio.
"When We Describe This Land Of Ours, In Deep-Down Essence And Everyday Spirit, It Is The Phrase We Reach For Most Often. As An Idea, It Is Older Even Than The Nation And The Words That Give It Name. It Has Reflected And Informed What Is Best In Us As A Country And As A People From The Beginning And It Has Been There To Remind Us That We Should Be Doing Better When We Have Failed To Live Up To The Ideal It Describes. It Is The American Dream And It Has Filled Me With Awe For As Long As I Can Remember."
- Dan Rather, From The Book, The American Dream
"One Night Only" Events
New York, NY & Los Angeles, CA
The American Dream is as unique for each person that lives it as one person is different from another. That difference, that perspective and the emotion with which it is held is what we are striving to capture with this exercise in art & film.
In the tradition of art & film, we intend to hold a "One Night Only" Event - on separate dates in both New York & Los Angeles to premiere a longer formatted, theatrical version of The American Dream. This extended version will allow for a more expressive and creative telling of the contained stories and inclusion of more "stand-up" interviews.
These events will be a showcase for the brands and network that supported The American Dream. On-site, in-theatre pre-show and after-show opportunities to connect to the audience will be implemented. Each event will be open to the public along with invited guests. Regional participants of the "stand-up" interviews during our eight weeks of production will be notified of the pre-event ticket availability.
Long before the ﬁrst mile is driven or an image is captured, the pre-production of this project will begin in part with an online “casting call”. This site will allow anyone within the country an opportunity to connect with us through an individual profile to tell us about themselves or someone they know who has a unique perspective on the American Dream. Some of these profiles may be selected for the long-form segments or for a VIP invitation to an on-site production date within a city near their location.
The online, social media and traditional PR campaign that accompany this casting call will run approximately sixty (60) days. We will retain 42 West, a digital media and traditional PR agency for this portion of the project. This campaign along with our actual tour cities / dates will also be heavily marketed through our extensive, national relationship with Cumulus Broadcasting / Westwood One & People Magazine / people.com. Other marketing partners, will be pursued towards this marketing strategy.
Travel With Us. Experiential. One-to-One. Make The Connection.
The belief of opportunity is fundamental to the pursuit of the American Dream. As such, it is our belief that the opportunity of this project transcends normal funding relationships to a one-on-one, grass—roots, public relations, brand building opportunity for select corporate sponsors. However, to maintain the unbiased integrity of the film, branding will not be integrated within the finished film.
Our goal is to do more than acquire underwriting for the creation of this ﬁlm. But rather, to develop relationships with brand sponsors who not only understand and respect the American Dream but are looking for a unique way to interact with and show support to the people pursuing their personal dream on a daily basis. It is our mission to create an environment where the value of the capital expended is returned in signiﬁcant and measurable ways. To this point, along with our national radio, online and print campaign through Cumulus Media / Westwood One & People Magazine, within each and every city our "branded" motor coaches and mobile studio arrives, the opportunity for "grass-roots" marketing, personal interaction, sampling and multiple genre media exposure will be present.
Select sponsorship levels include an invitation for company representation throughout the eight weeks which is not only extended but suggested for optimum results. The potential for a synergistic image campaign of one of the sponsors, its product and their commitment to the American dream exists within the concept of extrapolating portions of the project (non-celebrity interviews) to a series of broadcast or online commercials. After the completion of the online casting call, the website is intended to remain live during production and for an extended period of time after broadcast. The site will include links and content supplied by associated brand partners, site exclusive content, clips, unused material and/or interviews from the project. It is also our intention to engage the established online audience as well as the additional, collected audience of companion social pages to follow production “news” and create anticipation for its premiere. This can build the site and brand integration into a longer-term asset. Further, it will bring an eager audience to the network airing of the project.
The option for branding of a project companion, hard-bound book will also be extended to select sponsorship levels.
360° PROMOTIONAL PARTNERS
Nationwide, top-market penetration with radio and digital platforms
Reach millions & drive higher engagement through our multiple platform, force multiplier
42 WEST Public Relations & Digital Strategy. With unparalleled experience, contacts, and expertise, 42West is one of the leading full-service public-relations firms in the entertainment industry.
This presentation and treatment has been prepared by Main St. Marquee, Ltd. (referred to herein as the “Company” or “Main St. Marquee”) for the purposes of generating interest and raising capital to finance the production of the content defined (referred to herein as “the Project”). This Proposal is the property and copyright of the Company and shall not be reproduced or used for any purpose other than as stated above. This presentation / treatment constitutes solely an invitation for further discussions relative to underwriting of or professional involvement in the Project. Except as set forth above, neither the Company nor any prospective underwriter will be committed or obligated in any way unless and until an appropriate written document is executed. This Proposal has been prepared from information provided by the Company and other sources believed to be reliable. The Company makes no representation or warranty as to the accuracy or completeness of the information contained herein.
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