The American Dream is as unique for each person that lives it as one person is different from another. That difference, that perspective and the emotion with which it is held is what we are striving to capture with this exercise in art & film.

In the tradition of art & film, we intend to hold a "One Night Only" Event - on separate dates in both New York & Los Angeles to premiere a longer formatted, theatrical version of The American Dream. This extended version will allow for a more expressive and creative telling of the contained stories and inclusion of more "stand-up" interviews.

These events will be a showcase for the brands and network that supported The American Dream. On-site, in-theatre pre-show and after-show opportunities to connect to the audience will be implemented. Each event will be open to the public along with invited guests. Regional participants of the "stand-up" interviews during our eight weeks of production will be notified of the pre-event ticket availability.

The belief of opportunity is fundamental to the pursuit of the American Dream. As such, it is our belief that the opportunity of this project transcends normal funding relationships to a one-on-one, grass—roots, public relations, brand building opportunity for select corporate sponsors. However, to maintain the unbiased integrity of the film, branding will not be integrated within the finished film.

Our goal is to do more than acquire underwriting for the creation of this film. But rather, to develop relationships with brand sponsors who not only understand and respect the American Dream but are looking for a unique way to interact with and show support to the people pursuing their personal dream on a daily basis. It is our mission to create an environment where the value of the capital expended is returned in significant and measurable ways. To this point, along with our national radio, online and print campaign through Cumulus Media / Westwood One & People Magazine, within each and every city our "branded" motor coaches and mobile studio arrives, the opportunity for "grass-roots" marketing, personal interaction, sampling and multiple genre media exposure will be present.

Select sponsorship levels include an invitation for company representation throughout the eight weeks which is not only extended but suggested for optimum results. The potential for a synergistic image campaign of one of the sponsors, its product and their commitment to the American dream exists within the concept of extrapolating portions of the project (non-celebrity interviews) to a series of broadcast or online commercials. After the completion of the online casting call, the website is intended to remain live during production and for an extended period of time after broadcast. The site will include links and content supplied by associated brand partners, site exclusive content, clips, unused material and/or interviews from the project. It is also our intention to engage the established online audience as well as the additional, collected audience of companion social pages to follow production “news” and create anticipation for its premiere. This can build the site and brand integration into a longer-term asset. Further, it will bring an eager audience to the network airing of the project.

The option for branding of a project companion, hard-bound book will also be extended to select sponsorship levels.